Monday, January 23, 2012

FAMED Fashion Magazine: Wanny Tang Update

An update I wrote on well-known Vancouver designer Wanny Tang.

(click for original piece)

Transitional Vancouver Fashion

by Stefanie Jesney

Wanny Tang's career has been a series of beautiful transitions. The designer transitioned from a child with a love of sewing and embroidery to a graduate with a degree in Clothing & Textiles. From there a move was made into graphic design, then Chief Designer for Sergio Valente Sportswear in New York City. When the time was right, she began designing collections under her own name and the eponymous fashion label known as Wanny Tang was born.

"The challenge is doing everything yourself," explains Tang of her journey from simply working in fashion to now designing her own label and running a retail business at the same time. "I also like to meet the people that come into the store, get their feedback and make that personal connection." Customer input has been invaluable in helping to create a successful brand as well as great collections year after year. The boutique was opened in 2008 and on top of selling her clothing, it also offers hats and shoes of the artist's own design. Tang collaborates with an Italian factory to produce the distinctive headwear and shares, "I love seeing people wear hats. Not many people do nowadays, but years ago everyone, both men and women, wore the most beautiful hats."

The Wanny Tang line could best be described as classic, simple and possessing a strong feminine presence. Tang is quick to note designs are never too girly or fanciful. All pieces are versatile, allowing the wearer to dress up them or down and to create a personality all their own. The line is composed of easy to wear dresses, jackets, tops, and skirts constructed out of fabrics carefully chosen for the cut and fit of specific styles. "I like the technology of the modern textiles because it allows us to have more flexibility in our design and provide extra comfort for our customers at the same time." The majority of pieces are produced in a basic monochromatic colour palette, ensuring they are adaptable and wearable for all ages and lifestyles.

After enjoying great success designing womenswear, Tang is embarking on yet another transition, this time a break from operating an independent boutique. "We're closing the store so I can focus more on upcoming changes," she explains. "It has been good journey for me to gain all the retail experience and establish the connections with my clients." With the completion of the store's lease, it is a now time for her to focus more on the design side as well as new opportunities. The coming months will see this company moving forward in unique and exciting directions.

For now, the Wanny Tang collection can be seen at selected local boutiques or at her new show room located at 1320 E. 3rd Avenue in Vancouver. (By appointment only ) An online shop is also under construction which will help market the brand to a much wider target audience. For more information or an appointment call 1-604-685-3384. Join the email list at info@wannytang.com to receive upcoming newsletters and event details.

No comments: