Saturday, July 9, 2011

Vancouver Fashion eZine Article: Su Foster Jewellery

Here's an article I wrote for Vancouver Fashion eZine on local jeweller Su Foster. It was such a pleasure to meet her and discover her line!


Where Talent and Passion Meet 

by Stefanie Jesney

 It all started with plastic ponies. When Su Foster was young, her mother came home with a bag of leather scraps from which the designer fashioned miniature saddles for these toys. Even at a young age she showed a keen attention to and love for detail, adding stirrups and even buckles to the crafted saddlery. Continuing to exercise her creative muscle in high school, Foster made faces out of clay which were painted and sold to classmates. They were so popular that for a year she sold them in west coast boutiques. 

Since the early days as a kid crafter, Foster has become known locally as a skilled jeweller and talented artist. She has three beautiful lines created in a studio space in East Vancouver in the artist-occupied Mergatroid Building. The West Coast rings line is comprised of textured rings inspired by the nature found in British Columbia: woodgrain, rain, driftwood and rainforests. The artist shared that this line was motivated by the men she often saw at craft shows with their wives and girlfriends; “I’d always see husbands and boyfriends wandering around with a glazed-over look on their face, so I thought what would men like?” Salad-days is a line of fun, dainty and affordable rings and earrings inspired by plants. It was created as a budget-friendly introductory line that wouldn't intimidate first-time customers. The third line currently in development is a luxurious collection of filigree jewelry made of silvers and golds. The filigree was born of Foster’s love for small repetitive tasks as well as the desire to display the more advanced techniques learned in school: “Because there are so many jewellers out there, I try to do really technique oriented processes so I can stand out.” 

When asked about her affinity for crafting rings (two of the collections are ring-focused), Foster explained, “I think I do rings because a lot of people don’t. In order to make a ring you have to have some jewellery education; you need to know how to sodder for example, so somebody who does beading or hemp can’t compete.” The artist learned these more advanced techniques at Kootenay School of the Arts where she earned a diploma in Jewelry and Small Object Design. Also adding to her credentials was an after school job in high school where she worked with a local goldsmith placing tiny scales on the backs of the brass dragon sculptures he made. As a self professed lover of miniscule, repetitive tasks, the part-time job was a labour of love. 

Foster's inspiration often arises from the need to get creative.  A lack of tools and supplies can be the inspiration for some of her best ideas.  This common thread of creativity has always been there and has been crucial in her success as both a jeweller and artist. The West Coast Ring collection can be found a Lloyds of Gastown and Salad Days is available at Forsya Boutique on Main St. She is also very active at craft shows and sells some pieces in her online shop. 

Visit www.sufoster.com for more information.

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Vancouver Fashion eZine: Tension Clothing Article

Here's a cover story I wrote for Vancouver Fashion eZine about local design house Tension Clothing. Creator of the lines Joyce Ma was so inspiring!



Edgy, Subtle, Delicate, Playful

by Stefanie Jesney 

Edgy, subtle, delicate, playful; these are words that characterize two lines by versatile Vancouver design-duo Joyce Ma and Beverly Lee Kwen. Although one line is described as a collection of fairy-tale dresses, the Tension Clothing story reads more like a down-to-earth tale of hard work, talent and a passion for the industry. 

After earning her diploma in design, Vancouver native Joyce Ma noticed a deficit of design jobs on the West coast. She considered moving east but instead used her industry savvy and Bachelor’s in Business Administration to write up a business plan. Before long, Tension Clothing was born. It began as a line of separates, coordinates and suitings for professional, fashion-minded women and since then has grown into a line of separates that can be effortlessly combined. Ma explains the evolution of the line; "11 years ago suitings were very popular in the work place but now they have taken a different turn. There are so many people working from home or casual offices and that has changed the way we dress." 

As the business grew, Tension needed more hands on deck. About two years into the Tension Clothing venture, Ma asked her brother if he knew of anyone interested in fashion who might want a job doing odd tasks around the office. He recommended his Kwantlen-educated friend Beverly Lee Kwen, and the two women soon formed a strong partnership. On working as a team with Kwen, Ma says it’s nothing but a benefit; “We bounce ideas off of one another. We’re very supportive of one-another creatively, but we’re also never afraid to say no that won’t work.” This partnership would prove fruitful when Ma began to notice some buyers only buying the dresses from the line, and asking for more of them. She decided it was time to start Sweet Chemise, and asked Kwen to design the line with her. Sweet Chemise is a dresses-only line, and is defined by occasion - formal event, daytime, cocktail, etc. The label allowed the designers to branch out to fabrics that wouldn't work in the suitings of Tension Clothing, but that they as artists were naturally drawn to. 

Sweet Chemise’s fall 2011 line utilizes lots of print and plenty of colour. This is unusual for fall collections, but Ma says it was what the buyers asked for. As a lover of prints and feminine fabrics, she was all too happy to accommodate the request. On the other end of the spectrum is Tension’s fall collection which is comprised of a dark, neutral colour palette with lots of texture in the form of knits, plaids, and tweeds. The designer illustrates the need for a rich feel: “Fall to me is really about textures. The fabric tends to need to have a better hand because people want to wrap themselves in it and feel cozy.” This visceral understanding of her customer, as well as her passion and business-savvy is what has helped make Tension Clothing and Sweet Chemise so successful. 

Tension Clothing has three other labels under its umbrella in addition to Sweet Chemise, including a children’s lounge wear line called Mochi ga ga, a dress line for girls aged two to seven called Sweet Chemise Princess and T by Tension, a line of “athleisure” wear for active women. Tension is available at Urban Rack, Blush and many other stores in BC and nationwide. For more information, visit their website www.tensionclothing.com

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Vancouver Fashion eZine: Sabrina Lynn Article

Here's an article I wrote for Vancouver Fashion eZine on fashion student Sabrina Lynn.

 

 Taking on the Impossible 

by Stefanie Jesney 

Young designer Sabrina Lynn’s works have deep roots. Having lived on both east and west coasts of Canada, she says she is most inspired by the Maritimes where she grew up because of the beautiful landscapes and crashing waves. If you’re a lover of nature and bohemian delicacy, her designs will speak to you. Her graduating collection for the Art Institute of Vancouver is titled Simple. While her earthy colour palette of browns, creams and dusty rose might look simple to the untrained eye, her clothes are filled with detail and personal touches abound. 

Sabrina Lynn’s love of design and artistry can be traced back to her childhood. She always enjoyed drawing – houses in particular – and her parents were astonished at her extreme attention to detail early on. This love for detail is reflected in Simple where even the simplest garments have small touches (such as lace trim) that one might not notice in passing. The minute elements in her pieces are what make them so special; the wearer feels a physical sense of attachment to these deeply personal creations. In addition to a love of detail, Sabrina Lynn is passionate about re-using and re-working garments into new and beautiful conceptions. Before she ever knew how to draft a pattern, she was re-constructing old clothes she didn’t like anymore into unique pieces to wear to school. 

One of the standout garments in her grad collection is the Antique Lace Hoodie, a sleeveless, satin hooded tunic with tiny gold buttons down the front and lined with some very special lace. The lace was taken from her mother’s wedding dress, a generous gift from her supportive mom when Sabrina Lynn was looking for inspiration. She worked the lace and trims from the gown into the hoodie as well as a few other pieces in the collection for an overall feeling of originality and easy cohesiveness. 

Along with the lace wedding dress, her mother also gave her a couple of vintage furs that will be used in a future collection. The designer laughs when she recalls an instance in her Art Institute days when a teacher discouraged her from re-using the leather from an old jacket for a bustier. “She told me ‘This is a really complicated project, make it easier on yourself!’ The pattern pieces were going to be almost impossible to cut from the existing jacket.” Sabrina Lynn chose to go ahead and take on the near “impossible” drafting challenge and use the skills learnt as a springboard to book future work. This ambition has served her well. Based on her skills, she was recently commissioned to create five unique garments for a jewellery designer friend to use in her latest show. 

Sabrina Lynn is currently pursuing her career in the fashion industry by working as an assistant designer/seamstress for another Vancouver designer as well as collaborating with a fellow Art Institute graduate on a collection for the upcoming TASS Fashion Show in October 2011. For more information on this designer's most recent projects you can check out her blog at http://simplesabs.wordpress.com

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Friday, July 8, 2011

Stylust Magazine: Eco Fashion Week - Prophetik

Here's an article I wrote for Stylust Magazine about the Prophetik fashion show at Eco Fashion Week.


(click to read)

Stylust Magazine: Casual Friday Get The Look Article

Here's an article I wrote for Stylust Magazine on how to "get the look" of a casual Sienna Miller outfit!


(click to read)